pura | V4 device - pantone

This limited edition set features a Pura 4™ smart fragrance diffuser in the Pantone Color of the Year 2025 as well as two exclusive fragrances—Mocha Moments and Mocha Suede—inspired by the sophisticated hue.

This product is excluded from promos and discounts.

Mocha Moments
Top: melted chocolate, roasted brown sugar
Middle: rich coffee, mocha foam, hazelnut
Bottom: vanilla, amber, smoked cedar

Mocha Suede
Top: coffee bean, cardamom, walnut
Middle: leather, saffron, santal
Bottom: guaiacwood, patchouli

The Scent of Color

Transforming the Pantone Color of the Year 2025 into fragrance

The Pura x Pantone collaboration is an energetic exploration of color experienced as scent and the roles these two elements play in design, and we’re honored to partner with Pantone to bring you two evocative fragrances translated from the highly anticipated Pantone Color of the Year 2025, PANTONE 17-1230 Mocha Mousse. This is the scent of color.

Pura fragrances are thoughtfully designed to never include harsh chemicals. We avoid ingredients known to cause potential harm to health or the environment. Every fragrance is safe and ethically sourced.

Pantone Color of the Year 2025 Set

Diffuser color + scents inspired by PANTONE 17-1230 Mocha Mousse

Mocha Moments: Indulge in the comforting allure of melted chocolate and roasted brown sugar, layered with the rich aroma of freshly brewed coffee and creamy mocha foam. Warm notes of hazelnut blend seamlessly into a luxurious base of vanilla, amber, and a hint of smoked cedar, creating a cozy, decadent fragrance that feels like your favorite café in a bottle.

Mocha Suede: Bold coffee bean and spiced cardamom meet the warmth of walnut in an inviting top layer. The heart reveals a sophisticated blend of smooth leather, exotic saffron, and creamy santal. Deep guaiacwood and earthy patchouli round out the base, creating a rich, luxurious fragrance with a refined edge.